Jonas
Plewka
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Sales & Strategy

Expat Segment

Expat Segment & Full-Cycle Sales

2022–2024 · MLP · 2 years · Self-employed adviser

What it was

During my time at MLP I built a segment nobody there was working: international professionals living in Germany. No assigned contacts, no inherited book — I developed the outreach, generated the leads, and ran the full cycle myself: first contact, needs analysis, proposal, close, ongoing care. Bilingual, because the audience demands it. That segment became the foundation Pengoro was later built on.

What stuck

A segment nobody is working yet beats a better pitch in a saturated one.

  • Business Development
  • Lead Generation
  • Full-Cycle Sales